About Us

Vision

To revolutionize the way Canadian families choose, order and take natural, high quality supplements, by making them personalized, easily accessible and fairly priced.

Mission

SHINE Health™ is an innovative supplement brand with a clear mission to help busy, health conscious Canadians take the guesswork out of choosing the right supplements for themselves and their families. We introduce an unbiased science-based, personalized supplementation routine that deliver results, is easy to use, improving confidence and vibrant health.  

Our team (and growing)

• Philippe Desrochers, Co-Founder and personalized health advocate
• Gregoire Leger, Co-Founder and awesome finance mind
• Yanic Desrochers, Logistics ninja
• Paola Bacadelrisco, Logistics ninja

Our values

• Investing in our health should be personalized, easy and inspiring
• We all deserve to be the best version of ourselves
• Living healthy takes courage, is intentional and deeply personal
• To love and respect Mother Earth
• Being inclusive and diverse makes us all better
• Unusual transparency builds trust in an uncertain world
• Having fun at home and work makes life more worth living

What is different about your company?

Unlike worrying if you are purchasing ineffective vitamins at the pharmacy, grocery store or online, SHINE Health™ helps you and your family easily decide and purchase the vitamins that your body needs and nothing more. Saving you both time and money. Our simple, fun and proprietary Health Quiz was developed by our Scientific Advisory Board made up of 4 leading science and nutrition minds in Canada. The Health Quiz addresses your age, gender, exercise, lifestyle choices, health habits, and health considerations to help you take the vitamins and supplements that are right for you based on your own personal needs and goals.

Our busy customers do not have the time to research vitamins and when they do they are quickly overwhelmed with too much choice. We also know that our customers want an easy to remember supplement routine with environmentally sustainable packaging. Which is why we working on “grab and go” vitamin packs delivered monthly to their door. No thinking required! Just take your vitamins and get on with designing the life of your dreams.

Why are we taking vitamins?

According to the most recent Health Canada findings, over 14 million Canadians are deficient in one or more nutrient(s) such as Vitamin A, Zinc and Magnesium. Also, in a landmark article published in June 19, 2002, The Journal of The American Medical Association, the medical communities most prestigious research journal, announced that inadequate intake of several vitamins has been linked to chronic diseases including coronary heart disease, cancer and osteoporosis.

Most of us do need to supplement with a combination of vitamins, but the amounts and the vitamins vary from person to person based on their diets, lifestyle, and health considerations. The goal in taking personalized vitamins is not only to address nutrient gaps but to also reach optimal health.

How did we get here? Our ancestors never took vitamins.

The foods you eat no longer contain the nutrient levels you require for optimal health for many reasons. Crops are raised in soil where nutrients have been depleted. Plants are treated with pesticides and other chemicals so they no longer have to fight to live, which further diminishes their nutrient levels. To complicate this further all of us are exposed to hazardous toxins and chemicals that poison our bodies, we live with too much stress, we don’t sleep enough, we don’t exercise enough, and we are inflamed making the nutritional demands on our bodies even heavier. To address your nutrient gaps and be the best you, you need a bit of help.

How does it work?

After you take our Health Quiz we recommend the vitamins you should take based on your answers. We are still conducting our research and development and building relationships with sustainable and transparent partners in order to ship you effective products that work. When we do go live, you can keep, edit, remove or add any vitamins to your cart. Then place your order. We will ship your monthly supply on-time automatically to you door on a subscription basis. We are still pricing out our shipping rates but we know free shipping is a huge added benefit. You can edit, pause or cancel your order at any time.

Can I trust your brand?

Yes. Firstly, many Canadians are concerned about the privacy of their personal information. SHINE Health™ is Canadian owned and governed by the Office of the Privacy Commissioner of Canada and The Personal Information Protection and Electronics Documents Act (PIPEDA). Supplement quality is also a major concern for Canadians. SHINE Health™ is also governed by the Canadian Natural Health Products Regulations, which follow some of the highest vitamin safety standards in the world. Our company includes a Scientific Advisory Board (SAB) that serves as an external consultant evaluating health, nutrition and vitamin programs and progress, as well as providing guidance and assistance in science policies and issues. Our board comprises of a Naturopathic Doctor (ND), a Medical Doctor (MD), a Pharmacist (B.Pharm.) and a Holistic Nutritionist (RHN). Our products will be licensed by Health Canada and receive an NPN (Natural Product Number). A product licence along with an eight-digit Natural Product Number (NPN) is granted by Health Canada when vitamins are deemed safe, effective and of high quality. Our vitamins will be selected from trusted Canadian sources and will only have the good stuff your body needs and none of the cheap stuff your body does not need like fillers, dyes or preservatives (ie. titanium dioxide). In addition our vitamins and supplements will be gluten, grain and dairy free. We will also offer vegetarian and vegan options. Our vitamin manufacturer will follow the Good Manufacturing Processes (GMP), a system for ensuring that products are consistently produced and controlled according to quality standards. Our products will also have 3rd party testing to ensure purity, potency and quality. Finally, we will always choose the most easily absorbed vitamin source available so that you get the most value for your money and feel the greatest effectiveness of our supplements and vitamins.

How did this company come to be?

Phil Desrochers struggled for 15 years with cognitive and digestive issues that interfered with his ability to feel normal and be the best version of himself. He spent tens of thousands of dollars and all those years learning that he had not choice but to find a personalized approach that fit his unique needs. Through trial and error and luck he found health. Ever since he has supported others in their healing journey.

At the heart of his recovery was learning that finding the right chemical balance was key to solving many health concerns. Most people he talks to have no idea there exists a new way of taking control of their health with a personalized approach. 

Greg Leger has a deep passion for serving customers and giving back to the community that has given him so much. He has also been best friends with Phil for 20 years and when he saw a clear unmet customer need he and Phil started to talk. 

It was from Phil's recovery and Greg's passion for building value for customers that a clear vision began to form. SHINE Health™ was then formed as mission driven brand to help people reach their own individual health goals.

Fun stuff about our founders

Greg loves adrenalin. He is a former skydiver (he quit when he had his first baby and at the subtle request of his wife) and has now replaced it with flying small planes. He lives in Montreal with his wife and two young kids. Phil is a supplement nerd. He has been known to spend a couple hours on a Tuesday night researching vitamin prices and the latest research. He lives in Ottawa Ontario with his wife, two kids and their dog Hazel, a mini goldendoodle.

Healthing it forward

1% of profits will be donated to Hébergement Maison de la Paix, a non-profit organization that, since 1990, offers personalized recovery plans and transitional community-based residential services to adolescents and young adults in rehabilitation and women in difficulty.

Contact us

If you have any comments or questions please reach out to Phil by chat (found on our home page) from 8am - 5pm Eastern Standard Time or by email at care@shinehealth.ca.