About Us

Vision

To serve 100,000 Canadians by evolutionizing the way family's choose, order and take natural high quality vitamins by making them personalized, easily accessible and affordable. 

Our Team (and growing)

  • Philippe Desrochers, Co-Founder and vitamin nut
  • Gregoire Leger, Co-Founder and awesome finance mind  
  • Dr. Jan Dorrell, ND, Naturopathic Doctor at Keenan Health Centre, brilliant and the best listener 
  • Dr. Adrienne Junek, MD, Medical Doctor, Integrative medicine guru
  • Jen Kane, RHN, Registered Holistic Nutritionist, vitamins run through her veins, literally
  • Spiros Fengos, B.Sc.,B.Pharm., D.I.A., chemist extraordinaire 
  • Yanic Desrochers, Logistics ninja
  • Paola Bacadelrisco, Logistics ninja

Mission

SHINE Health™ is a new online Canadian personalized vitamin brand with a clear mission to help busy families attain vibrant health and be the best versions of themselves by taking the guesswork out of choose the right vitamins so that they can be confident in their choice. 

Our values

  • Honesty and integrity
  • Have fun
  • Live with a growth mindset
  • Evidence-based product development
  • Use technology to make life easier
  • Radical transparency
  • Bring out the best in each other and our customers
  • Passionate about living our best life 
  • Listening to customer needs

What is different about your company?

Unlike worrying if you are purchasing ineffective vitamins at the pharmacy/grocery store or online, SHINE Health™ helps you and your family easily decide and purchase the vitamins that your body needs and nothing more. Saving you both time and money. Our simple, fun and science-based health quiz (currently being designed by our Scientific Advisory Board), will address your age, gender, exercise, lifestyle choices, health habits, and health considerations to help you take the vitamins that are right for you based on your own personal needs and goals.

Our busy customers do not have the time to research vitamins and when they do they are quickly overwhelmed with too much choice. We also know that our customers want an easy and quick way to remember to take their vitamins which is why we automatically deliver attractive “grab and go” vitamin packs on a monthly basis to their door. No thinking required! Just take your vitamins and get on with designing the life of your dreams...or just getting through a long day.

Why are we taking vitamins?

According to the most recent Health Canada findings, over 14 million Canadians are deficient in one or more nutrient such as Vitamin A, Zinc and Magnesium. Also, in a landmark article published in June 19, 2002, The Journal of The American Medical Association, the medical communities most prestigious research journal, announced that inadequate intake of several vitamins has been linked to chronic diseases including coronary heart disease, cancer and osteoporosis.

Most of us do need to supplement with a combination of vitamins, but the amounts and the vitamins vary from person to person based on their diets, lifestyle, and health considerations. The goal in taking personalized vitamins is not only to address nutrient gaps but to also reach optimal health.

How did we get here? Our ancestors never took vitamins.

The foods you eat no longer contain the nutrient levels you require for optimal health for many reasons. Crops are raised in soil where nutrients have been depleted. Plants are treated with pesticides and other chemicals so they no longer have to fight to live, which further diminishes their nutrient levels. To complicate this further all of us are exposed to hazardous toxins and chemicals that poison our bodies, we live with too much stress, we don’t sleep enough, we don’t exercise enough, and we are inflamed making the nutritional demands on our bodies even heavier. To address your nutrient gaps and be the best you, you need a bit of help.

How does it work?

After you take our health quiz we recommend the vitamins you should take based on your answers. You can keep, edit, remove or add any vitamins to your cart. Then place your order. We will ship your monthly supply on-time automatically to you door. We are still pricing out our shipping rates but we know free shipping is a huge added benefit. You can edit, pause or cancel your order at any time.

Can I trust your brand?

Yes. Firstly, many Canadians are concerned about the privacy of their personal, financial and health information. SHINE Health™ is Canadian owned and operated and is governed by the Canadian Natural Health Products Regulations, which follow some of the highest vitamin safety standards in the world. Our company includes a Scientific Advisory Board (SAB) that serves as an external consultant evaluating health, nutrition and vitamin programs and progress, as well as providing guidance and assistance in science policies and issues. Our board will comprise of a Naturopathic Doctor (ND), a Medical Doctor (MD), a Pharmacist (RPh) and a Holistic Nutritionist (RHN). Our products will be licensed by Health Canada and receive an NPN (Natural Product Number). A product licence along with an eight-digit Natural Product Number (NPN) is granted by Health Canada when vitamins are deemed safe, effective and of high quality. Our vitamins will be selected from trusted Canadian source and will only have the good stuff your body needs and none of the cheap stuff your body does not need like fillers, dyes or preservatives (ie. titanium dioxide). In addition our vitamins will be gluten, grain and dairy free. We will also offer vegetarian and vegan options. Our vitamin manufacturer will follow the Good Manufacturing Processes (GMP), a system for ensuring that products are consistently produced and controlled according to quality standards. Our products will also have 3rd party testing to ensure purity, potency and quality. Finally, we will always choose the most easily absorbed vitamin source available so that you get the most value for your money and feel the greatest effectiveness of our vitamin.

How Did This Company Come to Be?

Phil Desrochers and Greg Leger are co-founder of SHINE Health™ and have also been best friends for over 20 years. For years Greg kept nudging Phil to go into business together never to find the right fit. During this time Phil struggled with cognitive and digestive issues that interfered with his ability to feel normal and be the best version of himself. He spent over $10,000 and all those years figuring out a custom and personalized approach to solve his health concerns. He is incredibly grateful that he can now say he feel himself again and able to be his best self.

At the heart of his recovery was learning that finding the right chemical balance was key to solving his health concerns. It was a personalized approach to achieving this that completely changed his life. Most people he talks to have no idea there exists a new way of taking control of their health with a personalized approach. It was from his recovery and this opportunity to help people reach their own individual health goals that the business idea was born.

Fun stuff about our founders

Greg loves adrenalin. He is a former skydiver (he quit when he had his first baby and at the subtle request of his wife) and has now replaced it with flying small planes. He lives in Montreal with his wife and two young kids. Phil loves being healthy. We know it’s cliche but it’s true. He has been known to spend a couple hours on a Tuesday night researching vitamin prices and the latest research. He lives in Ottawa Ontario with his wife, two kids and their dog Hazel, a mini goldendoodle.

Paying it forward

1% of profits will be donated to Hébergement Maison de la Paix, a non-profit organization that, since 1990, offers personalized recovery plans and transitional community-based residential services to adolescents and young adults in rehabilitation and women in difficulty.

Contact us

If you have any comments or questions please reach out to Phil by chat (found on our home page) from 8am - 5pm Eastern Standard Time or by email at care@shinehealth.ca.